KVIC Chairman Inaugurates Five-Days ‘Diwali Utsav’ On The Theme Of ‘Vocal For Local’

Diwali, the festival of lights, is not just a celebration of traditions but also an occasion to embrace and promote local craftsmanship. Under the leadership of Shri Manoj Kumar, Chairman of the Khadi and Village Industries Commission (KVIC), the 'Diwali Utsav' was inaugurated with grandeur at the Gramshilpa, Khadi Lounge in Connaught Place, New Delhi.

Inauguration at Connaught Place

Shri Manoj Kumar, with a vision to strengthen the 'Vocal for Local' initiative, inaugurated the Gramshilpa, Khadi Lounge. This unique space is designed to showcase and celebrate the rich diversity of locally-manufactured products.

Objective: Connecting People with 'Vocal for Local'

The primary objective of the 'Diwali Utsav' is to establish a connection between people and the essence of 'Vocal for Local.' Festive occasions provide the perfect platform to promote and appreciate the talent and hard work of local artisans.

Product Range at 'Diwali Utsav'

The 'Diwali Utsav' presents a diverse range of locally-made products, ranging from traditional clay diyas to intricately crafted idols of Lakshmi and Ganesh. What sets this event apart is the inclusion of handcrafted clay temples, products made from millets by Village Industries, and a fashionable range of Khadi garments.

Local Artisans and Craftsmanship

The event proudly involves local potters, Village Industries, and units supported by the Prime Minister’s Employment Generation Programme (PMEGP). Their craftsmanship is evident in the exquisite clay temples, innovative millet-based products, and the timeless beauty of Khadi garments.

Innovative Offerings

Among the offerings are candles, agarbatti, and Khadi jackets tailored by skilled Khadi artisans and designers. The Khadi jackets, in particular, showcase a fusion of tradition and modernity, making them both stylish and sustainable.

Supporting PMEGP Units

The 'Diwali Utsav' contributes significantly to PMEGP units, playing a vital role in local employment generation and empowerment. By choosing products showcased at the event, consumers actively support these units and contribute to the economic growth of the region.

Gramshilpa's Role in Promoting Khadi

Gramshilpa, through events like the 'Diwali Utsav,' plays a crucial role in promoting Khadi products. It acts as a platform that not only supports local artisans but also preserves the traditional craftsmanship that defines Khadi.

Cultural Significance of Diwali Utsav

Linking the event to Diwali celebrations adds a cultural dimension to the 'Diwali Utsav.' The focus on locally-made products during festivals emphasizes the importance of preserving and celebrating our cultural heritage.

Impact on Local Economy

Events like the 'Diwali Utsav' contribute significantly to the local economy. By promoting locally-made products, the event encourages sustainable practices, supporting the community and fostering economic growth.

Promoting Sustainable Festive Practices

The 'Diwali Utsav' goes beyond commercial transactions; it encourages consumers to make eco-friendly choices during festivals. By embracing locally-made, sustainable products, individuals contribute to a greener and healthier environment.

Community Engagement and Awareness

Fostering community engagement is a key outcome of events like the 'Diwali Utsav.' Beyond commerce, it raises awareness about the benefits of supporting local artisans, emphasizing the positive impact on both individuals and communities.

Interactive Sessions and Workshops

To enhance visitors' knowledge about traditional crafts, interactive sessions and workshops may be conducted during the 'Diwali Utsav.' These sessions provide a deeper understanding of the craftsmanship behind the products, fostering appreciation and connection.

Feedback and Public Response

Early indications suggest positive feedback from attendees. The public response to the 'Vocal for Local' theme and the unique, locally-made products offered at the 'Diwali Utsav' has been encouraging, signaling a growing appreciation for indigenous craftsmanship.


In conclusion, the 'Diwali Utsav' curated under the guidance of KVIC Chairman, Shri Manoj Kumar, stands as a testament to the commitment towards 'Vocal for Local.' By bringing together a diverse range of locally-manufactured products, the event not only celebrates Diwali but also supports local artisans and promotes sustainable festive practices.


  1. Why is the 'Diwali Utsav' significant for promoting 'Vocal for Local'?

    • The event provides a platform to showcase and celebrate locally-made products, aligning with the 'Vocal for Local' initiative.
  2. How does Gramshilpa contribute to the promotion of Khadi products?

    • Gramshilpa serves as a crucial platform that supports local artisans and preserves traditional craftsmanship, thereby promoting Khadi products.
  3. What makes the Khadi jackets showcased at the 'Diwali Utsav' unique?

    • The Khadi jackets are not only stylish but also sustainable, reflecting a fusion of tradition and modernity crafted by skilled artisans and designers.
  4. How does the 'Diwali Utsav' impact local employment and the economy?

    • The event contributes significantly to local employment by supporting PMEGP units and fosters economic growth by promoting locally-made products.
  5. What role do interactive sessions and workshops play in the 'Diwali Utsav'?

    • These sessions enhance visitors' knowledge about traditional crafts, providing a deeper understanding of the craftsmanship behind the showcased products.
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