Digital Advertisement Policy 2023
What is the Digital Advertisement Policy 2023?
The Digital Advertisement Policy 2023 is an initiative approved by the Ministry of Information and Broadcasting, aimed at leveraging the digital media space for creating awareness about government schemes and policies. This policy empowers the Central Bureau of Communication (CBC) to effectively communicate with the public through various digital platforms.
- Key Information:
- Approved by the Ministry of Information and Broadcasting.
- Focuses on leveraging digital media for government communication.
- Empowers the Central Bureau of Communication (CBC).
What are the objectives of the Digital Advertisement Policy 2023?
The primary objectives of the Digital Advertisement Policy 2023 are to improve the social media outreach of various Ministries and Departments of the Government of India and to implement a policy framework that enables Ministries and CBC to engage effectively with Social Media Platforms.
- Key Information:
- Enhance social media outreach of Ministries and Departments.
- Implement a policy framework for effective engagement on Social Media Platforms.
- Strengthen communication between Ministries and the Central Bureau of Communication.
What are the key features of the Digital Advertisement Policy 2023?
The Digital Advertisement Policy 2023 introduces several key features to enhance communication strategies, including enabling CBC to empanel agencies and organizations in the OTT and Video on Demand Space, and introducing competitive bidding for rate discovery to ensure transparency and efficiency.
- Key Information:
- Enables CBC to empanel agencies in OTT and Video on Demand Space.
- Introduces competitive bidding for rate discovery.
- Enhances transparency and efficiency in digital advertising.
How does the policy leverage technology for communication?
The Digital Advertisement Policy 2023 leverages technology by empowering CBC to onboard New and Innovative Communication Platforms in the Digital Space, enabling effective delivery of citizen-centric messages in a targeted manner.
- Key Information:
- Empowers CBC to onboard innovative communication platforms.
- Focuses on effective delivery of citizen-centric messages.
- Utilizes technology for targeted communication.
What are the benefits of the Digital Advertisement Policy 2023?
The Digital Advertisement Policy 2023 offers various benefits, including the effective delivery of citizen-centric messages in a targeted manner, cost efficiencies in public-oriented campaigns, and the ability to channelize public service campaign messages through Mobile Applications.
- Key Information:
- Effective delivery of citizen-centric messages.
- Cost efficiencies in public-oriented campaigns.
- Channelizing messages through Mobile Applications.
In summary, the Digital Advertisement Policy 2023 is a strategic move by the Ministry of Information and Broadcasting to enhance the government's communication in the digital era. With its focus on leveraging technology, ensuring transparency, and engaging with various digital platforms, the policy aims to strengthen the connection between the government and the citizens of India.
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